E-Commerce: The Importance of Gaining the Trust of Consumers :: Personal Narrative Writing

E-Commerce: The Importance of Gaining the Trust of Consumers A crisp autumn breeze rustles through the trees, while I attempt to carry four bags of groceries up the two flights of stairs leading to my New York apartment. The anticipation I had previously felt while awaiting this important day, has now turned into extreme excitement. Today is the day of my interview with my possible future boss. Since I have just recently finished my fourth year of graduate school, I spent the entire summer searching the New York companies and firms for a reasonable job in the marketing business. I received my degree from Columbia University in the marketing aspects of online shopping. During school I studied techniques on how to effectively construct marketing websites. After three weeks of interviews and diligent searches for a respectable position, I became frustrated and overwhelmed. Fortunately, when I was just about to apply for a temporary teaching position at a nearby computer technical college, I met Ray Burke. Actually our very meeting was coincidence. After finishing a walk with my golden retriever, Benjamin, I was relaxing in a small street corner coffee shop when I first spotted Ray Burke. Benjamin became excited by a passing poodle, and took off knocking Ray Burke to his feet. Mortified, I dashed over to the spot where Ray Burke was now spread out on the ground, and observed that he was an older man around sixty. What was left of his gray hair was randomly dispersed and appeared to be stuck to his head with gel. His navy suite jacket was now muddy from his fall. I immediately started apologizing for Benjamin. However, to my surprise, Ray Burke was not mean and angry about the accident. Instead, he actually invited me inside and offered to buy me a cup of coffee. As we sipped our mocha lattes, he asked me about my work and I explained to him that I was n ow searching for a position as developing online markets and websites, but that I was struggling to find jobs in the market. Although I know that the situation was probably mere coincidence, that day I thought what followed next in our conversation was pure fate. Ray Burke turned out to be the CEO of a major marketing company in New York City that recently started a marketing branch concerning the construction of online electronic shopping sites.

Intel Case Study

In this assignment we will analyses the pro and cons of the largest player in processor fabrication market Intel. This ill help us in understanding the reason behind their success and also predict on their sustainability in the market. Additionally this study will also help in identifying the other possible paths of expansion for Intel. (1 . 1) History of Intel In 1 968, Gordon Moore and Nonce decided to leave their job from Fairchild, one of the biggest companies specializing in Silicon Valley, to start up their own business aiming to provide the world with very vital technological components.Intel gained a major breakthrough with the help of a Japanese calculator manufacturer Bossism. A remarkable innovation in chip manufacturing was done by successful fabrication of the first microprocessor Intel 4004 chip in 1971. In Intel the engineers did not start from the first point, but directly work on developing the microprocessors by making it more complex and stronger. (GROMMETS, 2007) (1 . 2) Approach This objective in this assignment is to understand the strategy and factors behind their success and also predict on their sustainability in the market.Additionally this study will also help in identifying the other possible paths of expansion for Intel. We will try to focus on the objective of this assignment by understanding the policies and strategies adopted by Intel. The breakdown has been done by using major concepts such as Porters five forces, SOOT analysis PESTLE analysis and key success factors models. Study Intel's 3 environmental analysis and strategic decisions and finally predict Intel's performance and competitive gain in the future. Environment has a major influence on proper working of any business.It is very essential for a business to adjust to the environment to be prosperous. Hence, it is necessary to consider both internal and external environment. It is required to conduct a proper internal analysis to recognize the strengths and weaknesses of an organization. Additionally an external environment analysis should be done as it will help in identifying or developing a fixed set of opportunities that could benefit and also help us identify the threats that could be avoided. A proper external analysis can be done by dividing it into two factors namely, macro environment and industry analyses.A step by step environmental analysis is done for Intel further in the assignment (2. 1 ) Internal Environment Analysis Internal Environmental analysis supports the organization to identify its resources and its competencies, proficiencies and potentials to utilities them to the finest abilities. The foremost task Of internal analysis for this circumstance is to assess Intel's key successes factors over other key players like MAD, Qualm and ARM. By performing this exercise we can obtain a comparative advantage to the business. The detailed explanations of the top key factors are analyses in section (3) (2. ) Macro Environment Analysis Th ere are numerous impacts of macro-environment on Intel as they have ultimate operating and manufacturing locations. Political, Economic, Social, Technological, Environmental and Legal factors creates a significant impact in a macro environment on the company's performance. Basically it is well- known as PESTLE Analysis and it is explained in detail in the section (4). (2. 3) Industry Analysis The purpose of carrying out this analysis is to evaluate the industry environment and understand the responsible factors affecting profitability in the industry. There are many forces that have major influences on business.One of famous and very common way of doing industrial analysis can be done by following the prominent porter's five forces model. 4 Porters five forces model has been applied for Intel and the detailed are provided in the section (6). (3) Key Success Factors The primary success driver for processor fabrication companies is to focus on offering the best technology at competiti ve prices. However, just one important factor is not sufficient to gain success. Intel ran into different complications particularly in its cost structures, in spite of that they managed to survive and grow in the marketplace.They applied different marketing and business strategy to survive in the competitive market. That helped them gain competitive advantage in the processor manufacturing industry. They have made multiple tie-ups with many other hardware manufacturers and this is their primary base of distribution and that has been very successful for them. Based on the present situation the top four key success factors of Intel are listed below. Intel has a top quality resources and very high preference on people in their organization. The surveys done on the Intel employees suggest that they encouraged people to show case their creativity big or small.They focus only on finding big brains irrespective of the background of the employees. Intel is capable of taking complete benefi ts from its workers and utilities them in a very efficient manner. Aggregated (no date, entire survey) (3. 2)Brand Value Intel has been in the number one spot for many decades in straight and none of the competitors have gained the spot in the recent past. They have a very good reputation and many clients and customers are very loyal to them. They have leading in this industry with a major trust factor. Intel started with the success Pentium series and these microprocessors were very successful.Every series came with different clock speeds for different needs of their users. They have great leadership team maintaining an amazing link with the Research and Development team. They also introduced Echelon Dual-Core microprocessor the first multi core processor in entry lever budget segment. (3. 4) Relationship with MOM Manufacturers Intel has one the best relationship with major multinational companies. Almost all leading brands like Apple, Dell, MOM, Leno, HP, Sass, Samsung, Toshiba, F ajitas and many more great brands rely on Intel microprocessors.Intel has been able to build great relationship by delivering the best quality of supplies and strategic distributions. (3. 5) Exceptional Handling and error management There is a famous old saying â€Å"mistakes and failures are the stepping stones to success†. In the same fashion Intel gives a reasonable leverage if employees make minor mistakes. This would encourage in developing breakthroughs in technologies. They have very huge global network functioning in a similar fashion across the globe. Aggregated (no date, entire survey) (4) PESTLE Analysis There many external factors that affects Intel, considering their presence in the entire globe.These environmental factors can be assessed using PESTLE analysis. The below PESETA analysis was performed bearing in mind the present operations and circumstances of Intel. The perfect way to carry out the PESTLE analysis is by conduct it for every country they are opera ting. However, in this brief analysis is performed at a global perspective. (4. 1) Political Intel is an international company and has to function according to different leslies set by government of all these countries Any political volatility can have direct impact on the economic growth.The rules of certain countries can obstruct investment agreements and might cause prided market share The variations in tax laws in every country will cause many issues and will be very important for major business decisions 6 Labor laws for all countries are very different from each other and this is a very complicated to manage in such situations (4. 2) Economic L] Inflation rates are one of the primary factors causing economic issues and it obstructs proper functionality Tax rates of few countries are very high and it reduces the profit margin.One of the primary reasons for Intel to set up their European headquarters in Ireland is to avoid huge corporate taxes Employee wages Of few countries are very high, few countries have minimum wages regulations Silicon extraction is an expensive process. There will be a major economic benefit if cheaper and new ways of extracting silicon are invented. (4. 3) Social The presence across the globe is a major sign of success, but it is not very easy to maintain and manage work force form customs, beliefs, social attitudes and business practices.The educational standards and levels are very different from country to county. (4. 4)Technology Technological factors provide abundant prospects but also threats. There is a necessity to consider them into account while form ululating strategies. Technological breakthroughs can impact on the products, suppliers, marketing, distribution and competitive edge. It may also open up new markets. On the other hand the change in technology in an industry can make existing products and services out-of-date or obsolete.Technological changes can create shortages in technical job skills and result in changin g the bob market in the country and expectations of customers and employees may not be met. These are of major significance to Intel and it one be the key point for their persistence. There is huge profit potential for Intel in wireless devices like mobile phones and other electronic gadgets. (4. 5) Environment With more and more problems due to global warming and increased energy consumption there is a lot of pressure on Intel to take them in consideration.Intel has the 7 social responsibility to become more environmentally friendly by designing devices with less wastage and minimum carbon did oxide emissions manufacturing plants. As per the CEO Brian Ukrainian, Intel are focusing and investing on innovating new products to resolve the energy crisis as much as possible. (4. 6)Legal There are many rules and regulations with respect to Patents, trade mark rights, product quality and price controls. In few countries laws have become very stringent as industries became more globalizes. Intel has been in media for bad reasons for not following these appropriately.There have been many long running disputes with rival company MAD. This has affected Intel's reputation and Intel had to paid hefty penalties. This will have a massive impact on boot reputation damage and economic down fall. (5) SOOT Analysis SOOT analysis is situational analysis to mainly identify internal strengths and weaknesses along with external opportunities and threats encountered by an organization. The below analysis for Intel will help in closely understanding their strategy. (5. 1 )Strengths Intel has strong brand loyalty from its consumers and is a globally recognized brand name.They are global technology company and the world's largest producer of semiconductor chi IP Intel has around 80% of the processor market share the next largest share is tit MAD it is roughly 17% of the market Tie-ups with major multinational hardware manufacturing corporations has created a great distribution chain In novative and top class employees have been making technological breakthroughs World class internal training system with the Intel University for the development of the employee skills Intel listed in top 10 companies, best employer and recognized for the best in sustainability 8 (5. )Weaknesses L] Selling prices are higher compared to competitors like MAD. The processors manufactured my MAD are less expensive and also have same clock speeds C]

Heart of Darkness by Joseph Conrad - Free Essay Example

Sample details Pages: 2 Words: 457 Downloads: 7 Date added: 2019/06/24 Category Literature Essay Level High school Tags: Heart of Darkness Essay Did you like this example? Though European countries had been invading lesser developed countries for centuries, their involvement in other countries thrived in a period known as the Age of New Imperialism as their thirst for power grew. Author Joseph Conrad, in his novella Heart of Darkness, addresses this topic of imperialism in a social criticism of the European colonization in Africa. This literary piece was revolutionary during the time period, as it addressed the issue of the rampant racism, mistreatment, and destruction that European colonists brought to the African country Congo. Don’t waste time! Our writers will create an original "Heart of Darkness by Joseph Conrad" essay for you Create order The author portrays the corruption of imperialism through the development of one of the main characters, Kurtz, and his journey through the Congo jungle, thematic elements of darkness, and a melancholy style of writing. Joseph Conrad provides a negative depiction of the European distortion of lesser developed countries through the cutthroat methods of Kurtz as he ventures through the Congo and the opposition he faces from protagonist Marlow. As a central figure in the novella, the character of Kurtz embodies the barbarity of European imperialism. Marlow satisfies the function of antagonizing Kurtz through skepticism the position of power that he holds as he views how far he will go in the mistreatment of the native Congo people in order to gain ivory. Marlowrs ambiguity toward the morality behind imperialism is displayed in his thought process surrounding Kurtz. When discussing Kurtz, Marlow states, They only showed that Mr. Kurtz lacked restraint in the gratification of his various lusts, that there was something wanting in him some small matter which, when the pressing need arose, could not be found under his magnificent eloquence (Conrad 45). The quote not only divulges the authority that Kurtz possesses due to his appealing nature, but the abuse that occurs because of the lacked restraint of his various lusts. During the Age of New Imperialism, European countries ranked the most powerful because they used their modern developments as a way to dominate third world countries who did not have such and take advantage of their resources. In this novella, the high-ranking position of authority Kurtz holds personifies the powerful entity of all European colonizers and his mistreatment of the native people for the ivory trade business exemplifies just a snippet of the extortion occuring due to imperialism. Asian Social Science additionally remarks on the issue, Kurtz yielded to their combined power by using his authority as deity to help him attain his goals he was representative of the European colonizers, and his behavior represented the wills of what he belonged to (Zhao 148). Through the characterization of Kurtz, author Joseph Conrad intends to simulate an idea of the at rocities of imperialism in order to expose an issue that at the time everyone had looked the other way to.